Advertisement of Kaunas Film Festival awarded

Creative solutions of TV, print and outdoor advertising of Kaunas International Film Festival were appreciated in the Lithuanian advertising festival “ADrenalinas“.

The festival's advertising campaign was designed by the creative partners of the festival - advertising agency Not Perfect, Dansu Production House, Kino Komanda and copywriter Antonio Bechtle.

The festival's TV clip was awarded silver in the category of TV and Cinema Commercials for Services.

The festival's print ads received a Silver Arrow, while outdoor advertisements were awarded bronze.

22 producers of advertising (companies and organizations) participated in the advertising festival with projects created from May 2009 to May 2010.

“The advertising campaign of Kaunas Film Festival has been justly reaping Lithuanian and foreign awards since last autumn. We aim for the best results in everything we do and we were lucky enough to meet the people in advertising who have similar values and were inspired by the festival to produce uniquely professional works. We are very glad about this collaboration and send the producers our congratulations!” said Ilona Jurkonytė, Director of Kaunas International Film Festival.

The video advertising Kaunas International Film Festival has already been praised by international advertising professionals. It passed the selection of the cult shots magazine published in the UK and appreciated by advertising professionals all over the world. The video created by the Lithuanians was introduced as an example of model creative work.

According to shots’ editor Danny Edwards, it is the first Lithuanian commercial to make it onto shots: “Traditionally, Lithuanian commercials haven’t been quite creative enough to make it past shots’ pretty rigorous selection process though it’s by no means the only country to suffer from that.  This time around though, Kaunas Film Festival’s video stood out among the work that we received from the Eastern European region,” he said.