For the second year in a row, the viewers of Kaunas International Film Festival will be entitled to vote for and award the film that they like best. This is the continuing cooperation between the Festival and the quality film channel Silver managed by Turner Broadcasting System. The film of the viewer’s choice will be presented with the Silver Audience Award Cup and receive free marketing on the channels Silver and Star! in the Baltics.

Silver is a channel for cineastes which puts the spotlight on much talked about and critically acclaimed films produced outside the Hollywood studios. Focusing on contemporary film and its creators‚ Silver continuously highlights new directors‚ actors and film genres‚ giving the viewers a feeling of a film festival in their living room. In Lithuania, Silver channel is available through local cable and digital TV providers. Last year the award went to “Heartbeats” (2010) by the Canadian filmmaker Xavier Dolan screened at the Kaunas Film Festival.

“We are happy about the collaboration which began a year ago and will continue to give the Audience Award with Silver. The Festival shares the values of Silver in supporting film culture and promoting discussion. The Silver Cup is not merely a sign of audience approval. By presenting the award we also make a contribution to the dissemination of good films – thus the award becomes a bridge between the filmmakers and their viewers”, said The Festival’s director Ilona Jurkonytė.

The Silver Audience Award will be conferred at the festival's closing ceremony.